In 2020, I joined Dropbox as their first ever Motion Design Lead, where I collaborated with a talented team of interactive, product, and brand designers, illustrators, strategists, and agencies to spearhead Dropbox's rebrand. My primary focus was on defining the motion design for the entire brand, encompassing all stages—from marketing exposure (See), to initial product sign-up (Buy), to user experience within Dropbox accounts (Use).

Throughout this process, I hired, managed, and directed contractors and agencies in creating hundreds of motion tests. A special thanks to Joyce N. Ho for her invaluable assistance with early motion tests, ADVNTR's Willie and Jill for their extensive work on the majority of motion tests and the final motion guidelines, and Gunner for their contributions to the logo animation guidelines. Collaborating with the amazing designers and partners at Dropbox Design and Collins, we established a cohesive, purposeful, and thoughtful motion design system. Here are a few select examples of our accomplishments. In the end, we developed comprehensive motion guidelines covering product pages, marketing out-of-home (OOH) content, video titles and end cards, the logged-out marketing website, logos, typography, icons, illustrations, buttons, layouts, banners, and abstract product illustrations.